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case studies

LunchBucket

E-Commerce Online Food Service

LunchBucket is a startup that wanted to make ordering food from neighborhood restaurants simpler and more convenient for young to middle aged households. Phase one of the project involved an extranet for restaurants to manage their lunchbucket.com menus, receive incoming orders, create promotions and review their order history.


Lunchbucket
Lunchbucket
Lunchbucket

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New visitors enter their zip code and select their neighborhood

The home page of the site is designed to introduce new customers to the ordering process. Users begin by providing their zip code and selecting their neighborhood. Finally, the user selects "pick-up" or "delivery" and is directed to the next screen to select a restaurant.

Customers choose a restaurant nearby

Based on the current time, a list of open restaurants appears along with any promotions that have been scheduled by partner vendors. The user is free to select any of the open restaurants based on their hours of operation or cuisine.

Customers make their selection from the menu and place their order

Customers view a list of categories from the selected vendor's menu. Once a customer has selected a category, for instance "sandwiches" they select from the list of sandwiches on the menu. Each sandwich can be setup with any number of options. Options such as "what would you like on your sandwich?" or "what kind of cheese would you like with that?".

More on how users customize their order

Certain questions can be setup as mutually exclusive (selection of one and only one response), infinite choice (the customer can select any number of options free), specifically limited (the customer can pick any 2 of 5 options) or charge per selection (customer can select any number of options at a per unit charge).

Vendors manage their own restaurants online

Once the customer has completed the checkout process, a fax is generated and sent to the appropriate restaurant for preparation and delivery (or pick-up).

Each vendor, thru the use of a secure extranet, can manage their menu categories, items, item options, specials and prices. Furthermore, each restaurant can review incoming orders and generate reports of fulfilled orders and customers.


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