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database applications consultant

Databases: MySQL and Microsoft SQL

What is a database?

A database is a collection of flexible storage containers, called tables, used to model real-word objects in relation to one another. A simplified example: If your website sells widgets online, your site will rely on a database that has individual containers for the products you sell, the customers that place orders and customer's orders of products. As you can tell, each of these three entities is somehow linked in reality. Thus a database must support relationships between the objects. In the example above, it is generally accepted that a customer can be related to one or many orders. An order, however, can only be related to one and only one customer. Without this logic, a customer would not be allowed to place repeat orders and your processing department would not know which customer to bill for a single order.

In addition to serving as a container for your information, databases have tools that we use to extend the value of your information. For example, databases can join multiple containers, or tables, to connect various pieces of your information to form deductions. For instance, WalMart, world-famous for their database-supported business decisions, wanted to uncover unanticipated correlations in the purchasing behavior of their consumers. By analyzing the buying patterns of their patrons, they uncovered that consumers purchasing diapers are also very likely to buy beer in the same transaction. Amazon.com uses similar methods to make buying recommendations to their customers as they browse products online. This is referred to as "preference collection" and can be used strategically to add significant value to a business' bottom line.





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